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Which cyclist GOAT, known as āThe Cannibalā has won the Giro dāItalia 5 times?
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š Amazon DSP Does Not Work
šÆ 10M in TikTok Shop Spend: The Exact Strategy Breakdown
š¬ Claude + GPT Image 2.0 + Seedance 2.0 = Meta Video Ads BFF
š Most Amazon Sellers Do Product Research Backwards
š¤ Meta Ads Will Never Be the Same After This AI Agent
š¦ Same-Day Delivery is Amazonās Biggest Ranking Hack and more ā¦
Hey Abdul … Most brands think their DSP is āworkingāā¦ until you look closer!
My homie and Amazon OG Vincenzo Toscano and his Ecomcy squad just proved why.
They helped a client completely rethink Amazon DSP ā and the results werenāt small:
ā +117 percent New-to-Brand (NTB) purchases
ā +166 percent NTB share of total purchases
Sounds badass, right?
This is the uncomfortable truth 
Before this shiftā¦
90 percent of āresultsā were coming from retention.
Meaning:
- Ads were hitting people who were already going to buy
- DSP was taking credit for conversions that wouldāve happened anyway
- ROAS looked strongā¦ but growth wasnāt real
So they flipped the strategy.
Instead of chasing easy wins, they:
ā Cut back on retention-heavy audiences
ā Scaled cold prospecting 2ā3x
ā Reallocated budget toward net-new customers
ā Used tools like Pacvue to actually track real acquisition
The key shift:
From ālooking efficientā ā to driving incremental growth
Because high ROAS doesnāt matter if youāre not growing your customer base.
And this is where most brands do it wrong.
They optimize for:
- Cheap conversions
- Retargeting pools
- Vanity metrics
Instead of:
- New customers
- True incrementality
- Long-term growth
If your NTB % is lowā¦ thereās a good probability your DSP is just recycling demand.
Vincenzo shared the full breakdown of how they did itĀ
RIP Data Studio
Claude can whip up a live marketing dashboard from one lil prompt. Pulls data from Google, Meta, Analytics and more.
Then it stacks the numbers, updates itself, tells you why ROAS droppinā, and even suggests moves to tighten the campaign up.
Need ads paused or budgets flipped? It can handle that too, with your green light.
This aināt just a dashboard no more.
Itās like having a digital marketing peep on payroll.
 GameStop slid up on eBay with a fat 55.5B bag. That bid sittinā ābout 20 percent higher than eBayās stock. But if eBay aināt tryna roll with it, Ryan Cohen say he takinā it straight to the shareholders. GameStop tryna level up into a real Amazon rival while cuttinā costs big time after the takeover. This could shake the whole online marketplace game peeps.Ā |
Ā Amazon game gettinā wild. Some of my playas already hearinā Amazon finna cut card payments come August 1, 2026ā¦ but just certain hustlas gettinā hit. Then Amazon slide through tossinā a lilā 2500 a month for 5 months like thatās gonā calm the streets down.Bet they droppinā some fancy metric chart soon explaininā who caught the smoke. Sellers need answers A-S-A-P. Real talk: Scoop a bankcredit line peeps.Ā |
Ā Shopify just flipped the whole game. Merchants can run their stores straight through ChatGPT and Claude. Peep orders, update prices, pull reports, manage inventoryā¦ all without logging into Shopify. That AI connector wave officially has arrived. This aināt just a lilā feature update either. Itās the start of AI-first ecommerce. Platforms adapting to the AI tools people already use every day.The brands movinā quickly on AI workflows ? They gonna have a sick edge. |
Our partners are giving pro bono Amazon account management for a month worth $1k!
If you want to win it … reply to this email with the correct answer of the following question:
Which cyclist GOAT, known as āThe Cannibalā has won the Giro dāItalia 5 times?
Take a peek below for some help š
- You need to be an Amazon or ecommerce brand owner or service provider to claim the giveaway
