Happy Sunday from the World Cup and massive thanks for being part of our eCom Hot Sauce community!
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Which World Cup final saw more than 200,000 fans pack the stadium expecting a coronation, only to witness a David-versus-Goliath upset so devastating that some spectators died from the shock and disappointment?
Race to the end to get a tip … if you answer correctly ….you can grab one of the 2 weekly partner gifts worth $1000!
š Your AI Strategy Sucks ā¦ Pimp It A-S-A-P
š§ My Entire Ecom Ad Strategy Runs Inside One Claude Chat
š 74 Winning Amazon Titles. 8 Common Patterns. One Playbook
š Most Sellers Use AI to Write Listings. I Use AI to Publish Them
š¤ Do You Remember Why You Made Your Last PPC Change?
š Before AI Agents Visit Your Website, You Might Want to Clean Up
Hey Nick … Too many Amazon sellers still got AI ridin shotgun when it should be drivin the whole ride!
They ask a question.
Receive an answer.
Paste a report.
Then do the same thing all over again next week.
Nah peeps. Thatās old news.
The real play in 2026 is buildinā AI workflows that handle your PPC hustle on repeat.
You know the drill… pull reports, comb through searchterms, chase wasted spend, tweak bids, figure out what to test next.
That grind never sleeps.
But Agentic AI? It can handle that heavy lift while you focus on stackin wins.
My homie Chris Rawlings and the Sophie Society crew are breakināit all down at the AI Amazon PPC Challenge, June 29th through July 3rd.
Theyāll show you how to:
- Sniff out wasted spend with Claude
- Build campaigns quick as f****
- Make cleaner bid calls
- Turn PPC data into fresh creative ideas
Those peeps manage over 5M a month in ad spend so when they share whatās workinā the best, itās always worth kickinā back and listenin to what they got to say.
Seats move quick … don’t snooze on it!
AI agents be cruisinā the web left and right, not just humans.
If your site aināt agent-friendly, it might be skipped like yesterdayās mixtape.
Google dropped a new Lighthouse Agentic Browsing audit in Chrome Canary that checks if AI can understand your site, spot buttons, fill forms, and handle tasks.
Run it in under 5 minutes. Focus first on fixing accessibility tree issuesāthose help both humans and AI. WebMCP is worth watching if you got tools, forms, or calculators.
LLMs.txt? Cool to know, but not urgento unless you’re building AI-facing features.
Bottom line: know your baseline, fix accessibility, and stay ready for the agent takeover.
Wanna scoop the 1000+ guide by my homie and AI wiz Jo?
Ā Walmart aināt lettinā Amazon have all the shine. While Prime Day rolls June 23ā26, Walmartās droppinā its Walmart Deals event June 22ā28, givinā shoppers a whole week to stack savings. Walmart+ members scoop first dibs on select āhot scoop dropsā for 24 hours before everybody else jumps in. We talkinā discounts on tech, toys, fashion, goods, and back-to-school gear. Even Target slid into the battle with its own June event. Translation: the summer retail wars are officially on, and shoppers got options foā days.Ā |
Ā Amazonās ad game just got a serious side-eye from the FTC peeps. Regulators are reportedly cookinā up a lawsuit over that Amazon didnāt fully disclose how its ad auctions workāespecially hidden āreserve pricesā that could make advertisers spend more than expected. If the case moves forward, Amazon could be lookinā at billions in penalties, especially with multiple state attorneys general joining the party. Nothingās official yet, but the message is clear: when your ad business prints billions, regulators wanna see all the receipts.Ā |
Ā TikTok Shop got a classic power-law hustle goinā on. The report says just 1 percent of sellers generate around 60 percent of GMV on the platform. That means a tiny group of superstar brands and creators are eatinā most of the pie while zillions of other sellers fight for scraps. Success on TikTok Shop aināt really about listing productsāitās about mastering content, creators, livestreams, and the algorithm. Bottom line: TikTok commerce looks less like traditional retail and more like the entertainment business, where a few stars dominate the stage and everybody else chases viral magic. |
Our partners are giving pro bono Amazon account management for a month worth $1k!
Ā
If you want to win it … reply to this email with the correct answer of the following question:Ā
Which World Cup final saw more than 200,000 fans pack the stadium expecting a coronation, only to witness a David-versus-Goliath upset so devastating that some spectators died from the shock and disappointment?
- You need to be an Amazon or ecommerce brand owner or service provider to claim the giveaway
